Integrazione WPForms Airtable: Invia le voci di WPForms ad Airtable gratuitamente

You can create a Integrazione WPForms Airtable in a few different ways.

The native Airtable integration is available on the WPForms Elite plan. Cloud automation platforms like Zapier, Make, or n8n are available from Pro upward.

Another option is a WordPress integration plugin such as Bit Integrations, where each WPForms submission acts as a trigger, and the submitted data is sent to Airtable for free.

Both the native integration and integration plugins create a new Airtable record per submission.

With Bit Integrations, the WPForms trigger and Airtable action are available in the versione gratuita, so the workflow can be set up without additional automation platform costs.

This guide covers the setup step by step, then briefly explains the other methods.

What you need before you start

Setup takes about ten minutes if you have these ready.

• A WordPress site with WPForms installed and at least one published form. Any version works, Lite included.
• An Airtable account with a base and table already created. This one catches people out. The plugin can only list bases that already exist, so build the base in Airtable first if your account is empty.
• An Airtable personal access token with read and write access to both records and schema.
• Airtable columns that line up with your form fields. The names do not have to match, but the field types need to be compatible.

How to create a WPForms Airtable integration with Bit Integrations

Here is the whole setup, start to finish. Each step has a screenshot so you can check your screen against the one below it.

Step 1. Install and activate the plugin.

In your WordPress dashboard, go to Plugins, then Add New, and search for Bit Integrations. Install it, then click Activate. WPForms is one of the triggers available in the free version, so you do not need a paid license to follow along.

Step 2. Click Create Integration.

Open Bit Integrations from your WordPress menu and click the Crea integrazione button. This starts the two-part setup: first the trigger, then the action.

Step 3. Search for WPForms and select it as your trigger

You will land on the trigger selection screen. Type WPForms into the search box and click the WPForms card. The trigger is what sets the automation off, so this tells the plugin to watch for form submissions.

Step 4. Choose the form you want to connect

Pick the form whose entries should reach Airtable from the dropdown, then click Next. If you run several forms, create a separate integration for each one rather than trying to cover them all at once.

Step 5. Search for Airtable and select it as your action.

Now you are on the action screen. Search for Airtable and click it. The action is the destination, which is where your form data ends up.

Step 6. Add your connection and authorize with a bearer token

Give the integration a name you will recognise later. Click Add new connection, and leave the connection name at its default if you like. Paste your Airtable token into the Bearer Token field and click Authorize.

Once authorization succeeds, the Next button appears. Click it.

Step 7. Pick your base and table, then map the fields.

Scegli il tuo Airtable base from the first dropdown e il tuo table from the second. If either list comes up empty, click the refresh icon beside it.

Then map the fields. WPForms fields sit on the left, Airtable fields on the right. Pair them up and use the plus icon to add more rows.

In the example below, First Name, Last Name, Email, and Comment or Message from a contact form are mapped to matching columns in an Airtable table.

If you only want some submissions going to Airtable, switch on Logica condizionale and build a rule, such as sending an entry only when a dropdown matches a certain value. Leave it off and every submission goes through.

Click Next to save and finish the integration.

Step 8. Send a test submission.

Do not skip this. Fill in your form on the front end and submit it.

Open your Airtable table. The entry should appear as a new record, with each mapped field in its matching column.

Then check the integration log in the plugin. Each run is listed with a status, a record type, and the API response. A working integration shows Success and Record created; you can find the trigger input details from here. If a run fails, the response tells you why, and the Re-execute button sends it again once you have fixed the cause.

When the native Airtable add-on is the better fit

The native add-on requires the WPForms Elite plan and WPForms. If you are already on Elite, it is worth considering ahead of anything else.

It fits best when:

• You are on Elite already, so the add-on costs nothing extra.
• You want one vendor supporting both ends of the connection, which simplifies things when something breaks.
• You prefer the setup to live inside the form builder rather than in a separate plugin interface.
• You manage several sites under one Elite licence and want the same setup repeated across them.

Setup runs through WPForms, then Settings, then Integrations, where you connect Airtable and grant access to all your bases or only selected ones.

You then add a connection inside the form builder under Settings, then Airtable, choose a base and table, and map your fields. The official WPForms Airtable addon documentation has the full walkthrough.

Like the integration plugin route, it creates a new record per submission rather than updating an existing one.

When Zapier, Make, and n8n are the better fit

Cloud automation platforms are built for workflows that need branching, delays, lookups against another system, or several apps chained in sequence. A single handoff from a form to a database does not call for that.

They also come with a plan requirement of their own. The WPForms connections to Zapier, Make, and n8n start at Pro, so routing through them does not sidestep an upgrade.

They also come with a plan requirement of their own. The WPForms connections to Zapier, Make, and n8n start at Pro, so routing through them does not sidestep an upgrade. Our guide to WPForms spreadsheet integration covers how each plan tier compares.

Choosing between the three methods

Fixing common WPForms to Airtable errors

Concludendo

Once WPForms is set as a trigger, the same submission can feed more than one destination, so Airtable does not have to be the end of it.

If you want to take it further, there is a wider walkthrough on automatizzazione delle voci di WPForms and an overview of WPForms integrations beyond databases.

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