WPForms Keap Integration: Connect WPForms to Keap CRM (Free)

WPForms does not include a native Keap add-on at any license tier, including Elite. Sending WPForms entries to Keap therefore requires a connecting layer.

Zapier can do it, but it runs outside WordPress on a task-metered plan. Bit Integrations connects the two directly within WordPress, with WPForms as a free trigger and Keap as a free action.

Does WPForms have a native Keap (Infusionsoft) integration?

No. The WPForms add-on library includes several CRM and email marketing platforms at the Pro and Elite license levels, but Keap is not one of them. Upgrading to Elite does not unlock a Keap add-on, because no such add-on exists.

Keap was previously called Infusionsoft. The rename does not change anything on the WordPress side: the same account, the same API credentials, and the same setup apply regardless of which name you searched for.

Because there is no first-party add-on, every working method routes WPForms data through a third layer. The rest of this guide covers what those layers are and how to set up the WordPress-native one.

Ways to connect WPForms to Keap

Four approaches exist. They differ mainly in where the automation runs and what happens as your submission volume grows.

This guide stays on setup rather than pricing. For a wider look at how these routes compare on cost, field depth, and long-term maintenance, read the breakdown of WPForms CRM integration methods for WordPress.

What you need before you start

• WPForms installed, with at least one published form. Bit Integrations reads WPForms submissions directly, so a paid WPForms license is not required for this method.
• Bit Integrations, free version, installed and activated.
• An active Keap account with permission to create contacts.
• A Keap Client ID and Client Secret.

Where the Keap Client ID and Client Secret come from

Keap does not expose a single ready-made API key in the main account settings. The Client ID and Client Secret are generated by registering an application in the Keap developer area, then enabling API access on that application.

Bit Integrations also displays a homepage URL and a callback/redirect URL on its Keap connection screen. Both values must be registered on the Keap application before authorization completes. The full walkthrough, including where each field lives in the Keap interface, is in the Bit Integrations documentation for the Keap action.

Copy, do not retype. The callback/redirect URL has to match on both sides exactly. Copy it from the Bit Integrations connection screen using the copy button next to the field rather than typing it by hand. A mismatch here is the most common reason authorization fails on the first attempt.

How to Create WPForms Keap Integration with Bit Integrations

The setup below uses only the free version of Bit Integrations. It takes around ten minutes, most of which is spent generating the Keap credentials.

Passaggio 1: Installare e attivare Bit Integrations

In your WordPress dashboard, go to Plugins, then Add New, and search for Bit Integrations. Install the plugin and activate it.

Passaggio 2: Crea una nuova integrazione

Open the Bit Integrations dashboard and click Crea integrazione. Si apre la schermata di selezione del trigger.

Step 3: Select WPForms as the trigger.

Type WPForms into the trigger search box and select it. The trigger is the event that starts the automation; in this case, a form submission.

Step 4: Choose the form you want to connect.

Pick the specific WPForms form whose entries should reach Keap, then click Next. Each form needs its own integration, which is what lets you send different forms to different Keap outcomes.

Step 5: Select Keap as the action.

On the action selection screen, search for Keap and select it. The action is what happens when the form is submitted.

Step 6: Authorize your Keap account.

Give the connection a name, then paste your Keap Client ID and Client Secret into the matching fields and click Authorize.

Keap will ask you to grant access, then return you to WordPress with the connection saved. Click Next once authorization succeeds.

Saved connections are reusable. Once a Keap account is authorized, any other integration you build on the same site can select it from the Keap Connections dropdown instead of repeating this step.

Step 7: Choose the Keap action event.

Select the action event you want the form submission to perform. The available event is Create a Contact, which adds the submitter to your Keap contact list.

Step 8: Map WPForms fields to Keap fields

Match each WPForms field to the Keap field it should populate, then click Next to save the integration. Field mapping is covered in more detail in the next section.

Below the mapping panel, you will find an Actions area containing Add Tags and Conditional Logic. Both are optional, and both are covered further down.

Step 9: Test the integration

Submit a test entry through the live form, then open Keap and confirm the contact was created with the values you mapped.

Testing with a real submission rather than a preview is important because the integration listens for the actual WPForms submission event.

Mapping WPForms fields to Keap contact fields

Field mapping is where most Keap integrations either work cleanly or quietly lose data. The table below covers the fields that appear on almost every lead form.

Required fields. First Name and Email Address appear as fixed rows on the mapping screen because Keap needs them to create a contact. Leaving either unmapped causes Keap to reject the request, and the run is recorded as a failure rather than silently passing.

Conclusione

WPForms captures the lead, and Keap works it. The gap between them is a missing add-on, not a technical limitation, and it closes inside WordPress: WPForms fires the trigger, Keap creates the contact, and the free tier covers this pairing with no monthly task allowance.

If Keap is one of several tools you want your forms feeding, there are also guides to free email marketing tools that connect with WPForms and a full listing of platforms WPForms can connect to through Bit Integrations.

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