Exclusive Discount Deal
upto-50-off
Offer ends in:
00

days day

00

hours hour

00

Mins Min

00

Secs Sec

Claim Your Deal

Gravity Forms CRM Integrations Without the Pro Upgrade?

blog author logo
Ashraf Sadeque
Reviewed By:
Onie Dutta
17-May-2026
Reading Time: 6 mins
Gravity forms CRM Integrations

Looking for Gravity Forms CRM integrations doesn’t mean you have to upgrade your Gravity Forms plan just to unlock a few CRM add-ons. If you’re using Gravity Forms Basic, upgrading just to connect your forms with a CRM can feel like paying for more than you actually need—especially when there’s a more flexible and affordable way to do it.

With Bit Integrations, you can connect Gravity Forms with 30+ CRMs and go far beyond CRM automation. You can also send Gravity Forms data to email marketing tools, LMS platforms, Google Sheets, project management apps, webhooks, and more — all from one simple automation plugin.

So, before upgrading Gravity Forms just for CRM access, it’s worth considering a smarter option: use one automation plugin to handle your Gravity Forms CRM integrations and many other integrations at a lower cost.

TL;DR

You don’t need to upgrade to Gravity Forms Pro, which is $159, just to connect your forms with a CRM. With Bit Integrations, Gravity Forms Basic users can connect to 30+ CRMs like Hubspot, Zoho CRM, Pipedrive, Salesforce, and many other platforms like email platforms, Google Sheets, and more at a much lower cost—starting from $35/year for one site, with unlimited site and lifetime options available too.

What CRM Integrations Does Gravity Forms Support Natively?

Gravity Forms handles CRM connections through its official add-ons. Each add-on is built for a specific CRM and is bundled with certain plans. Here is what the native support looks like:

  • Agile CRM (listed as Agiled in some versions)
  • Capsule CRM
  • Zoho CRM
  • Salesforce
  • ActiveCampaign
  • Brevo (formerly Sendinblue)
  • HubSpot

That list covers the most common use cases for many teams. But if your business runs on Pipedrive, GoHighLevel, Freshsales, Copper CRM, or anything outside those options, you will not find a native Gravity Forms add-on for it. And that is where most users start looking for alternatives. And this alternative name could be Bit Integrations—a solid integration and automation plugin with 150+ five-star reviews and 25k+ active users.

What Is Bit Integrations?

Bit Integrations is a WordPress automation plugin that connects your existing plugins and tools without requiring you to change your current setup. It works as a connector between Gravity Forms and hundreds of external apps, including 30+ CRMs.

You install it on your WordPress site alongside Gravity Forms. It picks up form submissions as a trigger and sends the data to whatever CRMs you configure. No coding needed, and no changes to your Gravity Forms plan.

Bit Integrations supports 335+ triggers and actions across CRMs, email marketing tools, project management apps, spreadsheets, WordPress Forms plugins, and more. For the purpose of this blog, we are focusing specifically on its CRM integrations with Gravity Forms.

All Gravity Forms CRM Integrations Available via Bit Integrations

Here is the full list of CRMs you can connect to Gravity Forms through Bit Integrations, grouped by category to make it easier to find what you need.

Popular and Enterprise CRMs

These are widely used CRMs that larger teams and growing businesses typically run on:

  • HubSpot
  • Salesforce
  • Zoho CRM
  • Zoho Bigin

Sales-Focused CRMs

Built primarily for sales pipelines and deal tracking:

  • Pipedrive
  • Freshsales
  • Salesmate
  • Salesflare
  • Copper CRM
  • Nutshell CRM
  • LionDesk
  • ClinchPad

All-in-One Business and Agency CRMs

These combine CRM features with invoicing, client portals, or project management:

  • GoHighLevel
  • SuiteDash
  • Agile CRM
  • Propovoice CRM
  • CompanyHub
  • MoxieCRM
  • Perfex CRM
  • OneHash CRM

WordPress-Native CRMs

These run directly inside your WordPress dashboard, which keeps everything in one place:

  • FluentCRM
  • Groundhogg
  • Jetpack CRM

Deal and Relationship Management

A step above contact management, these tools focus on relationships and project-linked deals:

  • Insightly
  • Flowlu

Footnote: You can find all of the CRM lists in the All Integrations list of Bit Integrations.

How to Connect Gravity Forms to Any CRM Using Bit Integrations

Setting up the Gravity Forms integration is straightforward. Here is how the process works from start to finish.

  1. Install Bit Integrations: Download the plugin from the WordPress repository, install it, and activate it on your site.
  1. Create a New Integration: Go to Bit Integrations in your WordPress dashboard and click “Create Integration.”
  1. Set Gravity Forms as the Trigger: Search & select Gravity Forms from the trigger list and choose the specific form you want to connect.
  1. Choose Your CRM as the Action: Pick your CRM from the action list. You may need to connect your CRM account using an API key or OAuth, depending on the platform.

You can find step-by-step setup guides for all CRM integrations in the Bit Integrations documentation.

  1. Map Your Form Fields: Match each Gravity Forms field to the corresponding CRM field. For example, map the “Email” form field to the “Contact Email” field in your CRM.

    Some CRMs also offer additional options at this stage, such as Double Opt-in, which sends a confirmation email to the contact before adding them to your list.
  1. Add Conditional Logic (Optional): If you only want certain submissions to reach your CRM, set conditions. For example, only send entries where the enquiry type is “Sales” to your CRM pipeline.
  1. Save and Test: Save the integration and submit a test entry through your form. Check your CRM to confirm the data came through correctly.

Real-World Use Cases

Here are some practical examples of how different teams use this setup:

Marketing Agency: Gravity Forms + GoHighLevel

A marketing agency runs Gravity Forms on client websites for lead capture. Each submission automatically creates a new contact in GoHighLevel and places it in the correct pipeline stage, so the sales team can follow up without any manual data entry.

SaaS Company: Gravity Forms + Pipedrive

A SaaS business uses a Gravity Forms demo request form on its pricing page. Each submission creates a new deal in Pipedrive with the contact details and the product plan they selected, routing it straight to the sales pipeline.

HR Team: Gravity Forms + Freshsales

An HR team collects job applications through a Gravity Forms intake form. Bit Integrations pushes each submission into Freshsales as a new contact, tagged by the role they applied for, making it easier to track and follow up.

Coach or Consultant: Gravity Forms + FluentCRM

A business coach uses a client intake form built with Gravity Forms. On submission, Bit Integrations adds the person to FluentCRM, assigns them a tag based on their service interest, and triggers a welcome email sequence automatically.

Gravity Forms Native CRM Add-Ons vs Bit Integrations: A Quick Comparison

Here is how the two approaches differ side by side:

FeaturesGravity Forms NativeWith Bit Integrations
CRMs Supported6 specific CRMs30+ CRMs
CRM Add-on CostIn Pro Plan -$159All included in the basic plan: $35. Now Connect CRM, Email, LMS, Google Sheets and more.
Setup RequiredPer add-on installationSingle plugin for all CRMs
Non-CRM IntegrationsSelect tools via separate add-ons335+ tools in one plugin
Data Stays on Your ServerYESYES

Conclusion

At the end of the day, your form tool and your CRM should work together without making you jump through hoops. 

If Gravity Forms is your form builder and your CRM is not natively supported, Bit Integrations is worth a look. Install it, map your fields, and your next form submission goes straight to where your team actually works.

Frequently Asked Questions

Does Bit Integrations work with all Gravity Forms plans?

Yes. Bit Integrations works as a standalone WordPress plugin. It does not depend on your Gravity Forms plan level, so it works the same way on Basic, Pro, and Elite.

Will this replace Gravity Forms’ native CRM add-ons?

Not necessarily. If you already have a native add-on set up and it is working well, you do not need to remove it. Bit Integrations can work alongside existing add-ons, or you can use it as a replacement if you prefer managing everything in one place.

Is Bit Integrations a cloud-based tool?

No. Bit Integrations is a self-hosted WordPress plugin. Your form data is processed on your own server and sent directly to your CRM. It does not route through a third-party cloud service, which many teams prefer for data privacy reasons.

Can I send one form submission to multiple CRMs at once?

Yes. You can create multiple integrations for the same Gravity Forms trigger. For example, a single form submission can create a contact in HubSpot and simultaneously add a deal in Pipedrive, if your workflow calls for it.

What happens if my Gravity Forms field names do not match my CRM field names?

That is not a problem. The field mapping step inside Bit Integrations lets you manually match each form field to the correct CRM field, regardless of what they are named. So if your form has “Phone Number” and your CRM calls it “Mobile,” you simply map one to the other during setup.

Can I filter which form submissions get sent to my CRM?

Yes. Bit Integrations has a conditional logic feature that lets you set rules on the integration level.

Ashraf-Sadeque
Written by
Ashraf Sadeque
A WordPress content writer who enjoys creating simple, engaging content and guiding users on WordPress automation to make their workflow easier and more efficient.

Related Blog

Bit Integrations footer logo
Fastest Integration with 335+ Trigger & Actions
logo list