Best Free WPForms Email Marketing Integration Tools That Work with WPForms Lite

WPForms is used on more than 6 million websites, and a large share of those forms exist for one purpose: collecting email addresses. The problem usually starts right after someone clicks submit.

If you are on WPForms Lite, those addresses stay in your inbox. WPForms Lite ships with no native email marketing integrations at all. Upgrading helps only if WPForms supports your platform.

Constant Contact is included in the Basic plan. Mailchimp, AWeber, Brevo, Campaign Monitor, ConvertKit, Drip, GetResponse, MailerLite, MailPoet, SendGrid, and Klaviyo all require the Plus plan or higher. ActiveCampaign is available only on Elite.

If your email platform is Omnisend, Mautic, EmailOctopus, Moosend, Sendy, Encharge, Mailjet, or any of dozens of others, no WPForms plan will connect it. Paying more does not fix the problem, because the add-on simply does not exist.

That gap is what integration tools fill.

WPForms email marketing integration tools are plugins or automation solutions that connect WPForms submissions with email marketing services that have no official WPForms integration.

They listen for the form submission and pass the data onward, which means they work no matter which WPForms plan you are on, including Lite.

Why Use an Integration Tool Instead of WPForms Native Integrations?

Native addons are the better choice when your platform is on the supported list. They live inside the WPForms interface, setup takes a couple of minutes, and there is nothing extra to install or maintain.

The trouble is that the supported list is short and tied to your plan.

There is a second limitation worth knowing about. The usual workaround for a missing integration is a cloud automation platform, but that route is closed on Lite. 

The WPForms addons for Zapier, Make, and n8n sit in the Pro and Elite plans, so a Lite user cannot reach those services through WPForms at all.

This is why the practical answer for Lite users is a WordPress-side plugin. These tools hook directly into the WPForms submission event, which is available in every version of WPForms, including the free one.

A free WordPress automation plugin that runs on your own server does not depend on which WPForms addons you have licensed.

What to Look for in a Free WPForms Email Marketing Integration Tool

Not every tool that advertises a free version is genuinely usable for free. A few things separate a workable free tier from a trial in disguise.

• WPForms Lite compatibility. Confirm the tool works with the free WPForms plugin, not just paid versions.
• Supported platforms in the free tier. Some tools list hundreds of integrations but gate the useful ones.
• Submission limits. Look for task caps, credit systems, or monthly quotas. A cap of a few hundred runs disappears fast on an active form.
• Field mapping. You need to control which form field lands in which subscriber field, including custom fields and tags.
• Conditional logic. Send to different lists based on what the visitor selected, rather than pushing every submission to one place.
• Setup difficulty. Most of these tools are no-code, but the number of steps varies significantly.

Best Free WPForms Email Marketing Integration Tools

Bit Integrations

Suitable for: Lite users and paid users who need broad email platform coverage with no submission cap.

WPForms compatibility: Works with WPForms Lite and all paid plans. WPForms is one of the free triggers.

Supported email marketing platforms: More than 50 in the free version, including Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, Omnisend, Moosend, Mautic, EmailOctopus, Encharge, Sendy, SendPulse, Mailjet, Constant Contact, GetResponse, Kit (ConvertKit), Campaign Monitor, MailPoet, FluentCRM, Groundhogg, Zoho Campaigns, and Systeme.io.

Key features: Field mapping with custom value, easy setup, conditional logic, unlimited workflows, unlimited submissions, and outgoing webhooks for anything not natively supported.

Integrations run from your own server, so form data is not routed through a third-party cloud service. The full list of free WPForms integrations covers email marketing alongside CRM, spreadsheet, and messaging destinations.

Limitations: The free tier includes 8 triggers (WPForms, Contact Form 7, Elementor Forms, Bit CRM, Bit Social, Bit Assist, WooCommerce, and Bit Form), so if you later want to automate Gravity Forms or Fluent Forms, you will need the Pro plan.

Who should choose it: Anyone running a real volume of submissions on WPForms Lite, and anyone whose email platform is not on the WPForms addon list.

Single-Purpose Integration Plugins

Suitable for: Connecting one specific email platform and nothing else.

WPForms compatibility: Most support WPForms Lite, since they hook into the same submission event.

Examples: Kit (formerly ConvertKit) for WPForms by Bill Erickson, with over 1,000 active installations. Integration for Mailchimp and Contact Form 7, WPForms, Elementor, and Ninja Forms by CRM Perks, with over 9,000 installations. CRM Perks publishes a family of these covering several destinations, including Pipedrive on the CRM side.

Key features: They do one job, so setup is short, and there is little to configure. Install, add an API key, map a few fields, done. They add almost no weight to your site, and there are no accounts, quotas, or dashboards to learn.

Limitations: One plugin per platform. Connecting two email services means two plugins with two separate configurations and no shared logic between them. 

The bigger constraint is availability. These plugins are built for platforms that already have demand, which in practice means platforms WPForms itself supports on a paid plan. 

Kit and Mailchimp are both WPForms Plus integrations, and Pipedrive is Elite. Search for an equivalent plugin for Mautic, Omnisend, Moosend, or EmailOctopus, and you will not find one, because the audience is too small for anyone to build and maintain it.

Who should choose it: Someone using a mainstream platform like Mailchimp or Kit who wants to avoid the Plus plan and has no plans to add a second integration. 

This is a real and sensible use case, and it is worth saying that a well-maintained single-purpose plugin will usually be simpler than a general automation tool for that one job.

Where they stop working: If your email platform has no WPForms add-on, it almost certainly has no dedicated plugin either. That is the scenario a multi-platform tool exists for.

OttoKit

Suitable for: Trying multi-step automation across apps beyond WordPress.

WPForms compatibility: Works with WPForms Lite through the OttoKit connector plugin.

Supported email marketing platforms: Access to its full integration library on the free plan, covering the major email services.

Key features: a visual workflow builder, multi-step automations, conditional logic, and a large app catalog that extends well past WordPress into general SaaS tools.

Limitations: The free plan is capped at 250 tasks per month with one workspace and one WordPress connection. A form receiving a dozen signups a day will exhaust that in under three weeks.

Who should choose it: low-volume sites or anyone testing an automation idea before committing to a paid plan.

AutomatorWP

Suitable for: Sites that want to buy only the one integration they actually need.

WPForms compatibility: WPForms triggers are available in the free base plugin.

Supported email marketing platforms: Mailchimp, ActiveCampaign, AWeber, Campaign Monitor, MailerLite, FluentCRM, and others, each packaged as a separate add-on.

Key features: Open-source base plugin, multi-trigger and multi-action automations included for free, and a modular structure that keeps costs down if your needs are narrow.

Limitations: This is the important one. The email marketing add-ons are premium. Individual add-ons cost around $29 each, and the all-access pass starts at $149 per year for two sites. The free plugin alone will not connect WPForms to your email platform.

Who should choose it: Users who need exactly one email integration long-term and prefer a one-off purchase to a subscription.

WPForms Email Marketing Integration Tools Compared

Two questions decide this, and the integration count is neither of them.

Is your platform supported by WPForms on some paid plan? If a dedicated plugin exists for the platform you need, using that single-purpose plugin is usually the simplest and most lightweight option.

If it does not exist, skip looking for a platform-specific solution and choose a multi-platform integration tool instead, because a dedicated connector for that platform is unlikely to be available.

How many submissions do you expect? Tools that run on your own server have no ceiling. Task-based and credit-based free tiers are sized for testing, not for a form that collects signups every day.

How WPForms Email Marketing Integration Works

The flow is the same across all of these tools:

WPForms submission → integration tool → email marketing platform → subscriber added or updated

In practice, setup takes four steps.

1. Choose the trigger. Select WPForms and pick the specific form you want to connect.
2. Choose the action. Select your email marketing platform and authorize it, usually with an API key or an OAuth login.
3. Map the fields. Match your form fields to subscriber fields. Email is required. Name, phone, and custom fields are optional but useful for personalization later.
4. Add lists and tags. Assign the subscriber to a list or audience, and apply tags if you plan to segment.

Before going live, submit a test entry and confirm the subscriber appears in your email platform with the right fields populated. 

If your tool offers conditional logic, this is also where you would set rules such as sending business enquiries to one list and newsletter signups to another.

One habit worth adopting: send the same submission to a spreadsheet at the same time. It gives you a plain-text record if an API call fails or you switch email platforms later.

Conclusion: Which tools are fit for you?

WPForms Lite users can connect their forms to unsupported email marketing platforms for free, without upgrading WPForms.

If your platform has no WPForms add-on at all, an upgrade will not solve your problem, no matter which plan you buy, so a third-party tool is the only route. 

If your platform is supported but sits behind the Plus plan, compare the annual cost against a free tool that does the same job.

For most Lite users, the deciding factor is whether your platform is supported anywhere in the WPForms lineup. 

If it is, a single-purpose plugin will connect it for free and save you the upgrade. If it is not, a multi-platform tool such as Bit Integrations is the only route that does not involve custom code, and it runs on your own server with no submission ceiling.

It is also worth thinking beyond email. Once you can automate WPForms entries to one destination, the same submission can update a CRM record, post a team notification, and write a spreadsheet row in the same workflow.

Frequently Asked Questions